Creative Director/Copywriter
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Frigidaire

A new brand campaign and tagline for one of the country’s oldest household brands.

FOR ALL WE SHARE. FRIGIDAIRE.

No two families are alike. Every family has their own story of the highest highs and unbelievable lows. But for all our differences, what we all share is the desire for our families to live healthier, experience more joy, and to thrive each and every day. Because when our families are thriving, there’s no shortage of memories, authentic moments and ways to shape living for the better. That’s why Frigidaire is proud to share thoughtful innovations that empower all families to make more heartfelt connections through food. To provide more ways to be happier and healthier with less waste. To offer more solutions in the pursuit of sustainable living and creating our best lives together. We’ll never stop innovating for families, for the future of all our kids, and their kids too. For all our communities. For all we share.