HOME DECOR @ THE HOME DEPOT
THE PROBLEM
Younger audiences know The Home Depot for home improvement, but they don’t know them for home decor. They also don’t want to leave the house.
THE SOLUTION - FOR HOME. FROM HOME.
This campaign showcased the wide variety of home decor items you can get online with easy in store returns. Because why leave the couch to buy a new one?
COLLEGE GAMEDAY x THE HOME DEPOT
THE INSIGHT
Anything and everything will try to get between fans and football. Birthday parties. Incomplete DIY projects. Errands. The works. We needed to position The Home Depot as a radically helpful brand that helps fans take care of business and enjoy more college football.
THE CAMPAIGN - “DEFEND YOUR GAMEDAY”
Nothing. And we mean nothing gets in the way of college football. The Home Depot has the tools, supplies, and gear to knock out projects, defend your home, and defend your gameday. Our spots feature the iconic College GameDay cast barging in unannounced, saving the day for football fans—completing their projects and helping them get back to the game.