Sedans used to be the most popular vehicles on the market. But after uninspired models and decades of declining sales, it’s now one of the lowest performing areas in the auto industry. And declared legally dead by all major enthusiasts. But rather than give up on sedans, Kia wondered: Is the excitement of driving really lost? Or have other automakers lost the will to excite? So, they built the K5. And this is how we took a category from dead to live.

Awards: 2021 One Show Merit

THE FIRST-EVER FLAT SPIN 360° STUNT

Unlike the classic Corkscrew stunt, which has been successfully done multiple times over, the Flat Spin 360 requires the car to spin like a pancake from nose to tail. It’s a maneuver that’s circulated throughout Hollywood’s most capable stunt experts for decades, but ultimately eluded them all. Until now.

TURN THE LIGHTS ON

Rides made us feel something once. They can do it again.

TRIPLE THREAT STUNT

Three legendary Hollywood stunt drivers. Two ramps. One shot to get it right.