Sarah Mosseller
Copywriter
Tuck Effect Case Study

The Tuck Effect

Fruit of the Loom conducted a study of 1000 men that lead to this tongue-in-cheek campaign that plays on correlation vs causation. We showed that tucking your shirt could change your life for the better.

PRESS
The tucking facts landed us in press outlets including, Creativity, Adweek/AgencySpy, FastCoCreate, TheDenverEgoist, PRnewswire, LbbOnline, FWA, AWWWards, GQ, etc.

FWA SITE OF THE DAY

AWWWARDS SITE OF THE DAY

Tuck Effect Case Study

The Key

The Tucking Facts

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